SUBSCRIBE TO ROOKIE SEASON CLUB

Rookie Season Club

Rookie Season Club

$41.88
$41.88
ROOKIE SEASON CLUB

What you get when you subscribe

Exclusive NU/KE Gear

Welcome pack with stickers & wristbands, and exclusive access to future apparel.

Access to $5,000+ in Prelaunch Giveaways

Monthly giveaways from NU/KE & other leading local & national sports-related brands. Five Grand Prize giveaways of $1,000 cash scholarships (for you to use as you see fit).

The First Sip is Yours

You’ll be the first to taste the future of clean sports hydration with your first monthly order of 12 bottles of NU/KE shipped free, directly to you before the product is made available to the general public. Pause or cancel anytime. 

BECOME A FREEK ATHLETE

Apply now to join our FREEk Athlete Program kicking off in early 2026!

HOW TO BE A FREEK ATHLETE

The FREEK Athlete program isn’t for everyone

We’re not looking for perfect. We’re looking for relentless. NU/KE will partner with just 26 athletes (of all ages) from across the country who embody what it means to be a FREEK - bold, goal driven, team-minded, and most importantly, committed to health. 

Throughout 2026, these athletes will be the face of NU/KE, and in return, NU/KE will invest in them - providing support, visibility, and resources to help them reach their goals.

Alignments include:

  • Exclusive video content featuring FREEK athletes used in marketing campaigns
  • Exclusive social media content specifically for FREEK athletes
  • Outreach to colleges and coaches 
  • Discount codes
  • FREEK exclusive merchandise
BE A FREEK

Frequently Asked Questions

NU/KE is an acronym for Nothing Unnecessary / Keep the Energy.

NU/KE is designed specifically for the next generation athlete. We use clean-label ingredients with no artificial dyes or flavors, no preservatives, and no caffeine — just smart hydration that tastes amazing and actually fuels performance.

Every ingredient in NU/KE is chosen with one goal: to deliver clean fuel that athletes can count on and parents can feel good about:

  • Water – clean hydration, the foundation of every athlete’s performance.
  • Organic Coconut Water – natural source of electrolytes, keeping athletes replenished.
  • Organic Cane Sugar – quick, clean energy to fuel performance.
  • Lemon & Lime Juice – crisp, real fruit flavor.
  • Celtic Salt – essential minerals for hydration and recovery.
  • Monkfruit & Reb M (Stevia Sweetener) – plant-inspired sweetness, identical to what’s found in the stevia leaf, for great taste without excess sugar.

Stevia is a plant known for its natural sweetness. Inside the stevia leaf are many different sweet compounds, called steviol glycosides. Reb M is the very best of them — it delivers a smooth, sugar-like sweetness without the bitterness that can come from other parts of the leaf. That’s why we use Reb M in NU/KE. It’s identical to the Reb M molecule you’d find in the stevia leaf, giving athletes the taste they love while keeping sugar low. For us, it’s the cleanest, most advanced form of sweetness available — perfectly aligned with our mission to deliver clean fuel for the next generation athlete.

Yes. While NU/KE is great for every athlete, we formulated it with young athletes in mind.

No. NU/KE is clean energy from hydration and electrolytes, not stimulants.

Spring of 2026. But folks can pre-purchase product now or can join our Rookie Season Club to get first priority on shipments, free swag, and be eligible for over $5,000 in giveaways before we launch.

NU/KE is available direct-to-your-door through our website. We’ll also be rolling out in select retailers soon after launch.

Shipping is free on your first case for Rookie Season Club subscribers; otherwise standard shipping rates will apply and may vary based on location.

Yes! Join our Rookie Season Club for exclusive NU/KE gear, entry into giveaways, and free shipping when we launch.

Yes, we will ship across the U.S.

Join The Rookie Season Club

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