We’re not looking for perfect. We’re looking for relentless. NU/KE will partner with just 26 athletes (of all ages) from across the country who embody what it means to be a FREEK - bold, goal driven, team-minded, and most importantly, committed to health. 

Throughout 2026, these athletes will be the face of NU/KE, and in return, NU/KE will invest in them - providing support, visibility, and resources to help them reach their goals.

Alignments include:

• Exclusive video content featuring FREEK athletes used in marketing campaigns
• Exclusive social media content specifically for FREEK athletes
• Outreach to colleges and coaches 
• Discount codes
• FREEK exclusive merchandise