NO CAFFEINE

NO DYES

NO SUGAR CRASH

NO ARTIFICIAL FILLERS

NO GUILT

BPA-FREE BOTTLE

MADE IN THE USA


Most Sports Drinks Weren't Made for Kids

Dyes for color, artificial sweeteners for taste, caffeine for "energy"... none of it belongs in a developing athlete's body.

We built something different.
Nothing artificial icon
Nothing Artificial

Color and flavor from real fruit. Not Red 40 and "natural flavors."

No sugar crash icon
No Sugar Crash

Balanced carbs from real ingredients for steady, lasting energy.

FROM THE SIDELINES

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

Super Delicious

We were very happy to discover this at Camp Alpine a week ago. It is absolutely delicious and refreshing!

- Finney M., verified customer

Best Thing Ever

Absolutely the best thing ever! Marty made me proud!

- Bretton G., verified customer

Clean hydration

The cleanest ready to drink hydration drink that I have found. Something I can feel good about giving my athletic kids. Great taste!

- Leslie, verified customer

So Good!

So good! Finally a sports drink I don’t feel bad about drinking. And my kids love.

- R.P, verified customer

Light and refresshing

The best tasting hydration! It’s light and refreshing. My 15 and 10 year old love it!

- Mary D., verified customer

WHAT'S ACTUALLY IN THE BOTTLE

Organic coconut water icon

Organic Coconut Water

Nature's original electrolyte source for hydration their body already knows how to use.

Real fruit juice icon

Real Fruit Juice

Real fruit for real flavor with real vitamin C, no "natural flavors" or additives. 

Filtered water icon

Filtered Water

Clean, filtered water provides a clean base for every other ingredient to build on.

Celtic sea salt icon

Celtic Sea Salt

Real sodium, naturally sourced to replace the electrolyte their body loses fastest through sweat.

Lightly sweetened icon

Lightly Sweetened

Just enough real cane sugar and a touch of stevia to taste good.

No dyes or fillers icon

No Dyes or Fillers

If it's in the bottle, it's there for a reason. Nothing unecessary, ever.

Hydration Without the Artificial Extras 

NU/KE Hydration

Gatorade

BodyArmor

Liquid I.V.

Organic Coconut Water
Real Fruit Juice
Celtic Sea Salt
Organic Cane Sugar
Ready To Drink
No Mixing Required
Football player in a helmet holding up a bottle of NU/KE O.G. Orange Football player in a helmet holding up a bottle of NU/KE O.G. Orange

Nothing Unnecessary

NU/KE Hydration Lime Time bottle against a dark smoky background NU/KE Hydration Lime Time bottle against a dark smoky background
For every season

Take It Wherever You Go

PRACTICE DAYS

GAME DAYS & Tournaments

Growth Spurts & off season

Peak Heat seasons

Young athlete holding out a bottle of NU/KE O.G. Orange Young athlete holding out a bottle of NU/KE O.G. Orange
OUR STORY

Just The Good Stuff

As parents of young travel athletes, we know the demands of late practices and all-day tournaments. We wanted hydration without artificial dyes, flavors, or unnecessary additives. So we made it.

NU/KE was built for our kids and the community of parents, coaches, and athletes looking for something better. Clean ingredients. Real energy. Nothing unnecessary.

TWO FLAVORS, ZERO COMPROMISES

NO MORE GUESSING GAME.

Real fruit juice, coconut water, Celtic sea salt, and nothing else. Two flavors built on the idea that real ingredients do real work.

  • Youth football player in motion wearing an orange jersey Youth football player in motion wearing an orange jersey
  • Youth football player in a helmet and orange jersey holding a NU/KE bottle Youth football player in a helmet and orange jersey holding a NU/KE bottle
  • Young tennis player in orange mid-swing on the court Young tennis player in orange mid-swing on the court
  • Young tennis player sitting on a bench drinking NU/KE Young tennis player sitting on a bench drinking NU/KE
Official partner of Pure Athlete Official partner of Pure Athlete

‎ ‎ ‎ 

MEET THE TEAM

The Starting Lineup

Clean Hydration Guarantee

We stand by our ingredients. Have a complaint? We'll make it right with store credit. No hoops, no hassle.

Yes — NU/KE offers bulk ordering for teams, tournaments, and travel sports organizations. Please contact us for additional information.

NU/KE is produced in Slidell, LA and distributed out of Madison, MS

NU/KE is a shelf-stable, ready-to-drink hydration beverage. Unopened, it has a shelf life of 12+ months. Once opened, it should be consumed that day, or stored in the refrigerator and used within 5 days for best quality and freshness.

Liquid I.V. and Pedialyte are formulated for rapid rehydration (often after illness or intense dehydration), while NU/KE is built for everyday youth sports performance and recovery — with a clean-ingredient profile and no caffeine, so it's appropriate for kids to drink regularly, not just in acute situations. OR....  Liquid I.V. is a powder mix that leans on beet sugar, dextrose, and citric acid for its electrolyte load, while Pedialyte relies on dextrose plus artificial sweeteners (and, in some flavors, artificial dyes) for fast rehydration after illness. NU/KE is a ready-to-drink option made with organic coconut water, real lime and lemon juice, and sea salt — no artificial sweeteners, dyes, or preservatives — designed for everyday hydration during practice and games, not just acute rehydration.

O.G. Orange has 9g total sugar (5g added) per bottle. Lime Time has 6g total sugar (5g added) per bottle. Both come from organic cane sugar, monk fruit, and a touch of stevia with no high-fructose corn syrup and no artificial sweeteners.

There are 40 calories per bottle in O.G. Orange, and 30 calories in Lime Time.

Yes! NU/KE is made with simple, clean ingredients, no artificial dyes, colors, flavors, preservatives or caffeine. Plus electrolytes and 25% of your daily vitamin C, with just 5g of added sugar per serving. It's a great everyday hydration option for active kids, teens and adults. For toddlers and very young children, we recommend moderation given their smaller daily sodium needs.

No major allergens - NU/KE is free of milk, wheat, fish and shellfish. Note: coconut water is included, and while coconut water isn't a botanical tree nut, the FDA does classify it as one for labeling purposes, so those with coconut sensitivities should take note.

Unlike Gatorade and Powerade, NU/KE skips the artificial dyes, artificial and natural flavors, colors and preservatives — delivering electrolyte hydration with a clean-ingredient label parents can actually read. NU/KE was built specifically with young athletes in mind, by parents who wanted a cleaner option for their own kids and couldn't find one on the shelf.